Getting Customers To Buy Optimize Your Website For Online Conversion To Increase Your Online Sales

Getting Customers To Buy – Optimize Your Website For Online Conversion To Increase Your Online Sales

by

William Siegel

You are probably asking yourself the following question:

Why am not getting more sales from my website? You have run a Pay Per Click Campaign and paid money for traffic to your site. Maybe you have spent a lot of time getting your site optimized for the search engines for your target markets keywords and done a number of strategies for getting back links to your site. Whatever you have done has been successful at getting your website traffic, as you can see in Google Analytics or with AWStats, but you have not gotten the sales you thought the traffic would bring to you. Worse yet, you may not be getting any sales. You probably are thinking what gives. I did everything right and I am not getting the sales I was told I would get or thought I would get. This mentality is the “if you build it they will come and when they come they will buy” That is not how it happens, even for the big businesses or the Internet Marketing gurus out there. What you need to understand is that there is more to converting traffic into customers who will buy your products. In order to get there you need to understand a few things about why they may not be buying from your website. The following are some reasons why people may not be buying when they arrive at your website: * Your website design may have a bad color scheme or not flow right for the customer * You may have too many graphics or photos which do not seem to complement your content * Your content may not speak to the market you are targeting * You content may not be very good, too little, or badly written What can you do to help this out? You can make certain your market research is solid for your target market. This can be done by going to forums and/or blogs that serve your target market and see what they talk about and what preferences they reveal. Additionally, you can go to successful sites that serve your target market and could be your competitors to get an idea of the styles and color schemes they use. Both of the previous marketing research strategies should also reveal to you what language your target market speaks, which will help you with the content on your website as well. If your content is not the problem with your site then you need to take another tack on what may be sending your customers away leaving you empty handed. That would mean that you need to look at your website design to solve the problem. It could be that the colors are not very desirable to your target market. The only way you can find out is to do some kind of testing with measurement. In either of the above cases, you can do A/B split testing. With A/B split testing you can decide to create two versions of your website with one thing changed from between them. You then use a tool like Google Website Optimizer to channel half of your traffic to one version of the site and the other half to the other version. You can check your statistics with Google Analytics and see which is providing you more sales and choose that one. After that you repeat with other parts of the site being changed until you improve your conversion rate and thus increase your Internet sales. For example, you could change the title text or font color on one version while leaving the other version as is. You would then look at the statistics you get for conversion from Google Analytics say and see if the new title give more sales than the old title or not. It is a bit of work but is work that pays off with better sales conversion without any change in your traffic. It is important to your business to understand that when you optimize your website for conversion rate that you are optimizing it for profits. When you understand this concept you will be on the road to success with your online business. If you want to learn more about How To Increase Web Sales, I can show you how to get better results with a few tips on what to do with your website in addition to those outlined in this article

If you seriously desire to improve the profitability of your website from the traffic you are currently receiving, you need to consider what I have available for you. Click the link below and read more about how to increase your websites online conversion rate.

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Getting Customers To Buy – Optimize Your Website For Online Conversion To Increase Your Online Sales